{"id":4600,"date":"2013-11-22T13:51:52","date_gmt":"2013-11-22T04:51:52","guid":{"rendered":"http:\/\/zyxyz.co.jp\/?p=4600"},"modified":"2014-08-12T11:04:07","modified_gmt":"2014-08-12T02:04:07","slug":"lectured-at-the-lecture-meeting-under-the-auspices-of-japan-management-association","status":"publish","type":"post","link":"http:\/\/zyxyz.co.jp\/en\/news\/lectured-at-the-lecture-meeting-under-the-auspices-of-japan-management-association\/","title":{"rendered":"Lectured at the lecture meeting under the auspices of Japan Management Association."},"content":{"rendered":"<p>On 22nd November 2013, our president Ms.Keiko Yokoi lectured at &#8220;Joint Lecture Meeting for JMI Annual Workshop &amp; Ichigukai member&#8221; under the auspices of Japan Management Association held at the meeting room in Shinagawa Front Building. She talked with the theme &#8220;Power of Word&#8221;, about Philosophy of the brand name development, Case Study, Introduction of the contribution activities of a nonprofit organization XYZ (crosswise) and so on, and it could be received really good reviews from many participants.<\/p>\n<p class=\"imgblock\">\n<img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.zyxyz.co.jp\/wp-content\/uploads\/2013\/11\/JMA11221.jpg\" alt=\"\" title=\"JMA1122\" width=\"600\" height=\"240\" class=\"aligncenter size-full wp-image-3025\" \/>\n<\/p>\n<p>Some comments from the participants are as follows.<\/p>\n<ul class=\"list-type01\">\n<li>It was wonderful lecture. As I&#8217;ve never thought about &#8220;Word&#8221; deeply like this lecture, I could make a discovery about the possibility of the word. (Manufacturing industry: Human affairs manager)<\/li>\n<li>Name is used for humans, products, and companies in its lifetime. This lecture made me think the importance to name with &#8220;heart&#8221; and &#8220;spirit&#8221;. (anonymous)<\/li>\n<li>I think Ms.Yokoi has had pains to create, however, her talk was stirring. I feel my head was revitalized. The lecture made me think about deep &#8220;Power of Word&#8221;. (Manufacturing industry: Sales manager)<\/li>\n<li>Interpretation and idea of naming could be very useful to think about brand strategies from now on. The cases were easy to understand for me, and some hardships could be a good reference for our company. (Manufacturing industry: Technology manager)<\/li>\n<li>I thought everything could be looked as many things with many viewpoints. However I&#8217;ve judged with my viewpoint, if I changed the view, new idea can be appeared, and I might have missed many things. I was realized it today. (Distribution industry: Purchasing manager)<\/li>\n<li>To think naming and new business idea are similar, and I could get new viewpoint today. (Commercial pursuits: Human affairs manager)<\/li>\n<li>I was really interested in interest and hardship, how Ms.Yokoi let the wonder angleof the word has the power with effective practical use. (Service industry: Executive)<\/li>\n<li>I didn&#8217;t know that many brands which are topical lately has been created by President Ms.Yokoi. It was so interesting about the inside story of branding. I felt strength of special feeling for Word and Name. I was impressed by Ms.Yokoi&#8217;s delicacy. (Building industry: Executive)<\/li>\n<li>It&#8217;s really great results for 30 years of President Ms.Yokoi! As a concept and grouping are also elements for technique development, I want to expect the evolution in the future. However this is my self-interest, my dream will be come true if you develop naming which has influence that provides a delight for people listening to the word.(anonymous)<\/li>\n<li>I was surprised earnestly, as she has great sensibility and fixation. I felt that I want to think about the meaning of the words which are used ordinary unintentionally. I feel that her picture book is on a high level as well. (Service industry: President)<\/li>\n<li>I was impressed by great presentation of President Ms.Yokoi. I could realize that magic of the word. (Commercial pursuits: President)<\/li>\n<li>I felt that the lecture was filled with her talent. I thought it&#8217;s great that she has been setting her ideal high. (Infrastructure industry: Executive)<\/li>\n<li>It was so easy to understand and interesting about the products name. And I also could understand about XYZ and its activities. The tempo of her talk was nice, and her voice was easy to catch as it&#8217;s clear. (Service industry: Human affairs)<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>On 22nd November 2013, our president Ms.Keiko Yokoi lectured at &#8220;Joint Lecture Meeting for JMI Annual Wo &#8230;<\/p>\n","protected":false},"author":1,"featured_media":4106,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_locale":"en_US","_original_post":"3014","footnotes":""},"categories":[2],"tags":[],"class_list":["post-4600","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","en-US"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"http:\/\/zyxyz.co.jp\/wp-json\/wp\/v2\/posts\/4600"}],"collection":[{"href":"http:\/\/zyxyz.co.jp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/zyxyz.co.jp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/zyxyz.co.jp\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/zyxyz.co.jp\/wp-json\/wp\/v2\/comments?post=4600"}],"version-history":[{"count":3,"href":"http:\/\/zyxyz.co.jp\/wp-json\/wp\/v2\/posts\/4600\/revisions"}],"predecessor-version":[{"id":4606,"href":"http:\/\/zyxyz.co.jp\/wp-json\/wp\/v2\/posts\/4600\/revisions\/4606"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/zyxyz.co.jp\/wp-json\/wp\/v2\/media\/4106"}],"wp:attachment":[{"href":"http:\/\/zyxyz.co.jp\/wp-json\/wp\/v2\/media?parent=4600"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/zyxyz.co.jp\/wp-json\/wp\/v2\/categories?post=4600"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/zyxyz.co.jp\/wp-json\/wp\/v2\/tags?post=4600"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}