From the basic of naming and the trademark, until the technique of naming, it’s proved and explained about the examples including the naming which was produced by writer’s own. This is not only the business book but also the guidebook to the naming world, which is pleasant to read.
Publisher: PRESIDENT Inc.
Publication date: May 1992
Language: Japanese
ISBN-10: 483341449X
ISBN-13: 978-4833414494
