Naming Hassou-hou (The method of idea for Naming) was published in Nikkei Bunko

On 12th February 2002, “Naming Hassou-hou (The method of idea for Naming)” written by Keiko Yokoi was published in Nikkei Bunko from Nikkei Publishing Inc.

It was written clearly to understand about the method of idea for Naming with many concrete examples, and a lot of elements which is the hint for Naming are in it.

We hope this book can help your Naming Creation which is the first step of Brand Strategy.