It was written clearly to understand with many concrete examples, about the approach of naming and the steps of development for naming of item/company, and the way to deal with the trademark right. And a lot of elements which is the hint for Naming are in it. It’s good to be used as the manual for actual naming development.
Publication date: February 2002
- What’s the naming
- The process of naming
- “Invention of Words” which is coined in conformity with the method
- “Discovery of Words” which is found from the dictionary
- The method of idea for Naming with the different viewpoint
- How to protect the right of naming