This prize is decided and recognized by the selection committee, for sensitive things of creative products or publication and so on.
Keiko Yokoi won “Japan Society of Kansei Engineering Prize of the 2002 academic year” from Japan Society of Kansei Engineering.
Japan Society of Kansei Engineering was started in 1998 with the purpose of “Organization of new engineering system with a central focus of human being”. It’s consists of Emeritus Professor of Chiba University Mr. Tsutomu Suzuki as the president, and approx. 1,200 learned society member belonging to University, Government, Company, and so on. “Japan Society of Kansei Engineering Prize” is decided and recognized by the selection committee including the mass media, for sensitive products, services, creative works, publication and so on, with the point of view of relationship formation for sensitivity and society.
The reason of Yokoi won the prize is that the achievement of many naming, and creation of the territory of new sensitivity called “Naming”, were recognized.
This year’s winners are following 3 people.
・Artist, Mr. Takashi Murakami
・Head and Representative Director of Universal Design Intelligence.,inc, Mr. Manabu Akaike
・Representative Director of ZYXYZ Inc., Keiko Yokoi