AIRism

UNIQLO
Global brand of highly functional underwear
airism

The characteristic of a breathable and light cooling sensation of this fabric, is conceived as the prejudice to the “air.”

The suffix “ism” is attached to express that the “air” is the key word for the products made of this specific fabric.

Furthermore, The word “airism” expresses an ”Air conditioned inner wear” (the catch line of the product) that is light as air and cool as a breeze.