![XXIO](http://zyxyz.co.jp/jp/wp-content/uploads/2010/03/xxio_logo.png)
XXIO [zek-si-oh] is a golf brand by Dunlop Sports.
When the brand started, its main concept was “Golf gear for a new frontier in 21th century”. Therefore, XXI contains the meaning of 21.
The last “O” has the shape of a golf ball and the sound of “King” in Japanese. And the logo design shows the ball flying high to the next century.